How this works
The whole method, in plain language. If a ranking can't be explained, it can't be trusted.
Where the data comes from
Every company listed was pulled from Google's public business data for the Phoenix metro — name, address, category, star rating, total review count and listing photos. We show ratings and counts, never review text, and every listing links to its Google profile so you can read the reviews at the source. Photos are served live from Google with the photographer credited; we don't copy or rehost them.
How the ranking is calculated
Raw star average is a bad signal on its own: a brand-new company with one happy customer shows 5.0. So each score is pulled toward the pool average (currently 4.68 across 471 companies) in proportion to how thin its review history is — the standard Bayesian adjustment. A company needs at least five reviews to rank at all. Sustained quality at volume beats a tiny perfect record, without burying good small crews.
What the badges mean — and don't
Badges are computed from review data only: review volume, rating level, how many cities a company appears in, and whether it specialises in one trade. They are not licensing, bonding or insurance verifications, and we have not checked any company's ROC status. Before you hire anyone for licensed work, look them up yourself at azroc.gov. Any directory that hands out "verified" badges without telling you what was verified is selling you something.
What "serving" means
Landscaping crews work across city lines. A company headquartered in Chandler may do most of its turf installs in Ahwatukee. City pages rank companies that serve that city, not only those headquartered there, and every listing shows its real address so you can judge distance yourself.
How matching works
Rankings tell you who is good in general. They don't tell you who is good at your job. Matching narrows a city list to three or four companies that turn up for the kind of work you're describing, within the closest radius that still yields real choice — 10 miles first, then 20, then 35. You see why each was picked, and you choose which of them, if any, receives your contact details. We never broadcast a request to everyone on the list.
What "turns up for this work" means — and does not
Our service labels come from which Google searches returned a company. If a business appears when we search "paver patio contractor" in a city, it carries the paver label here. That is Google surfacing them, not the company declaring the service. We word it that way on every shortlist for a reason. Where a trade appears in the business name itself, we say so instead, because a company called Phoenix Paver Pros is making a claim that a search result is not.
The one thumb on the scale
Rankings on the city and service pages are pure score — review quality adjusted for volume, nothing else. Shortlists add one modest tiebreaker: among companies with comparable scores, we nudge specialists up and broad outfits down, and we cap how many companies that turn up under four or more trades can fill a single shortlist. The reason is practical. A large company carrying every service tag also carries the largest review count, so without this it would win every shortlist for every trade, and you would never see the paver crew that does only pavers. The nudge is small enough that it only reorders near-ties; it never promotes a weak company over a strong one.
How we make money
Right now, we don't. The directory is free to use and free to appear in. If that changes, participating companies will pay for introductions homeowners chose to send them — never for ranking position. Paid placement would make the rankings worthless, which would make the site worthless.
Corrections
Run a company listed here and something's wrong? Call 623-688-0731 and we'll fix it on the next refresh.
Rebuilt monthly from Google.